Successful Lead Generation Campaign for AUSTRALIAN SWEEPER

With a budget of €22,000, we generated 5,734 Leads at an average cost of €3.97 per Lead. As a B2B company, we surpassed our goal of maintaining a maximum cost of €10 per Lead. This demonstrates the effectiveness of our marketing strategy in attracting new customers while efficiently managing expenses. Moving forward, we will continue to optimize our campaigns to further improve the cost per Lead and maximize our ROI.

Defining objectives and targeting for the lead generation campaign

• Discussed with the client to understand their lead generation objectives (increasing sign-ups, form completions, etc.)
• Identified the target audience most likely to convert into quality leads for the client’s business.

Configuring campaign parameters to optimize lead generation

• Selected ad types that encourage audience engagement and actions (lead form ads, offer ads, etc.)
• Set a dedicated budget and scheduling to maximize lead generation within the client’s constraints.
• Created personalized and compelling ads that encourage the audience to take action.

Continuous monitoring and optimization of lead generation performance

• Closely tracked key metrics such as cost per lead (CPL), conversion rate, and lead quality.
• Conducted data-driven optimizations to continuously improve lead generation results.
• Tested different ad elements (copy, images, offers) to identify the most effective combination for attracting quality leads.