Successful Lead Generation Campaign in Google Ads
- Client TOTAL PASS
- Date 01 Feb 2024
- Services Google Adwords Lead Generation
- Budget $1,000+
TOTAL PASS is a tour guide agency in Mexico, where the objective of our Google AdWords campaigns is lead generation to attract as many interested contacts as possible for these services, aiming to receive emails, phone calls, or visits to our physical store. The results have been very high, including a significant number of phone calls, emails, and in-store visits.
Defining Objectives and Targeting for Lead Generation
Configuring Campaign Parameters to Optimize Reach and Engagement
Continuous Monitoring and Optimization of Lead Generation Performance
In our efforts to increase followers on Instagram and Facebook and boost online product sales through Facebook and Google AdWords, we have achieved very satisfactory results:
– Follower Growth: Our Instagram follower campaign saw a 626% increase compared to previous months.
– E-commerce Sales: There was a 50% increase in online sales.
These results clearly demonstrate the effectiveness of our integrated marketing strategy.
My Strategy for Creating Successful Campaigns on Facebok: Facebook/Instagram Follow:
Defining Objectives and Targeting for Increasing Social Media Followers
Configuring Campaign Parameters to Optimize Reach and Engagement
Continuous Monitoring and Optimization of Follower Growth Performance
Campaign Results Purchase Facebook/Google Ads
My Medic Eye is a platform and app for managing your health, which aimed to raise brand awareness on LinkedIn so that people would recognize this app. The strategy followed was user engagement, and the cost per result was low for this service category, at 0.81 euros per result, with a total expenditure of 840 euros, achieving 1032 engagements.
Defining Objectives and Targeting for Brand Awareness Campaigns
Configuring Campaign Parameters to Optimize Impressions and Engagement
Continuous Monitoring and Optimization of Brand Awareness Performance
ARIA BALLROOM offers dance lessons. The strategy on Google Adwords has been to increase brand awareness through Google, following various strategies such as traffic generation, lead generation, and brand awareness. This strategy has been pursued to have the opportunity to gain as many contacts as possible. We have had a total of 154 conversions, which include phone calls and emails, while spending only 945 euros on advertisements. The objective results have been achieved.
Defining objectives and targeting for the brand awareness campaign
Configuring campaign parameters to optimize impressions and engagement
Continuous monitoring and optimization of brand awareness performance
A non-profit organization that helps people in Africa, the purpose of this campaign has been to increase their brand to bring as many people as possible who want to help.
Plane Uganda is a humanitarian activity that helps the poor in Uganda. The objective of our campaigns has been to increase our brand awareness through social networks, so that people can see what we do and join our cause. The initial results were quite satisfactory, with a very low cost for engagement and traffic.
Defining objectives and targeting for the brand awareness campaign
Configuring campaign parameters to optimize impressions and engagement
Continuous monitoring and optimization of brand awareness performance
Campaign on the Facebook and Instagram platform to increase fan base and brand recognition on these 2 platforms
MSTUDIO SALON, a renowned beauty salon, aimed to enhance its brand presence in its operating region through Facebook and Instagram. The salon implemented strategies such as increasing Facebook likes, brand awareness, social media traffic, and follower engagement. The results were satisfactory, enabling the business to boost its online presence, attract more attention from the target audience, strengthen its market position, and expand its loyal customer base.
Defining objectives and targeting for the brand awareness campaign
Configuring campaign parameters to optimize impressions and engagement
Continuous monitoring and optimization of brand awareness performance
The main objective is to sell products by increasing sales through the Meta platform
KiddoWorld is a company that sells high-quality products for children. The objective of their marketing campaigns on Facebook Ads and Instagram is to increase sales (purchase).
The results for the last 1 month show:
Marketing spend: 1,400 (I assume in Euros), Number of sales generated: 43, Revenue from these sales: 11,300 (in the same currency as the spend), ROAS (Return on Ad Spend): 7.6
A ROAS of 7.6 means that for every 1 monetary unit spent on marketing, the company generated 7.6 units in revenue. So, the campaign has been very profitable.
Defining objectives and targeting for the conversion purchase campaign
Configuring campaign parameters to optimize purchase conversion
Continuous monitoring and optimization of purchase conversion performance
With a budget of €22,000, we generated 5,734 Leads at an average cost of €3.97 per Lead. As a B2B company, we surpassed our goal of maintaining a maximum cost of €10 per Lead. This demonstrates the effectiveness of our marketing strategy in attracting new customers while efficiently managing expenses. Moving forward, we will continue to optimize our campaigns to further improve the cost per Lead and maximize our ROI.
Defining objectives and targeting for the lead generation campaign
Configuring campaign parameters to optimize lead generation
Continuous monitoring and optimization of lead generation performance
