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96

Successful Purchase Campaign for CHANCE FASHION

Successful Purchase Campaign for CHANCE FASHION

Creating successful campaigns to achieve maximum sales value by increasing ROAS through the Facebook and Instagram platform

  • Client CHANCE FASHION
  • Date 01 March 2024
  • Services Facebook/Instagram Ads
  • Budget $2000+
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The “Chance Fashion” activity is an online store for selling various quality clothing items, which aims to sell products online through Facebook and Instagram platforms. The results are very satisfactory, where with a spend of 1,103 euros, we had a cost per purchase of 29 euros and a total conversion value of 81,000 euros, resulting in a ROAS (Return on Ad Spend) of 74. The client is very pleased with these results.

Defining objectives and targeting for the conversion purchase campaign

  • Discussed with the client to understand their purchase conversion objectives (increasing online sales, improving conversion rates, etc.
  • Identified the target audience most likely to convert into customers and make purchases on the client’s e-commerce platform.

Configuring campaign parameters to optimize purchase conversion

  • Selected ad types that encourage audience engagement and actions (product showcase ads, shop now ads, etc.)
  • Set a dedicated budget and scheduling to maximize purchase conversion within the client’s constraints.
  • Created personalized and compelling ads that encourage the audience to make purchases on the client’s e-commerce platform.

Continuous monitoring and optimization of purchase conversion performance

  • Closely tracked key metrics such as cost per purchase (CPP), conversion rate, and average order value (AOV)
  • Conducted data-driven optimizations to continuously improve purchase conversion results.
  • Tested different ad elements (copy, images, product showcases) to identify the most effective combination for driving sales on the client’s e-commerce platform.

Gallery
506

Innovative Lead Generation Strategies for LA BARCA WELLNES

Innovative Lead Generation Strategies for LA BARCA WELLNES

Creating and managing successful campaigns to generate Leads through the Facebook and Instagram Ads platform.

  • Client La Barca Wellnes
  • Date 01 June 2024
  • Services Facebook/Instagram Ads
  • Budget $100+
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Through targeted marketing campaigns on Facebook and Instagram, we successfully generated 53 leads with a total spend of 58 euros, resulting in a cost per lead of only 1.11 euros. This outcome represents a significant improvement compared to the client’s previous cost of 5 euros per lead. Our optimized digital marketing strategies enabled the generation of cost-effective leads, demonstrating the value of investing in the right channels for the client’s business.

Defining objectives and targeting for the lead generation campaign.

  • Discussed with the client to understand their lead generation objectives (increasing sign-ups, form completions, etc.)
  • Identified the target audience most likely to convert into quality leads for the client’s business

Configuring campaign parameters to optimize lead generation

  • Selected ad types that encourage audience engagement and actions (lead form ads, offer ads, etc.)
  • Set a dedicated budget and scheduling to maximize lead generation within the client’s constraints
  • Created personalized and compelling ads that encourage the audience to take action

Continuous monitoring and optimization of lead generation performance

  • Closely tracked key metrics such as cost per lead (CPL), conversion rate, and lead quality
  • Conducted data-driven optimizations to continuously improve lead generation results
  • Tested different ad elements (copy, images, offers) to identify the most effective combination for attracting quality leads. 
 
 

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