Successful Brand Awareness Campaign on Facebook and Instagram

MSTUDIO SALON, a renowned beauty salon, aimed to enhance its brand presence in its operating region through Facebook and Instagram. The salon implemented strategies such as increasing Facebook likes, brand awareness, social media traffic, and follower engagement. The results were satisfactory, enabling the business to boost its online presence, attract more attention from the target audience, strengthen its market position, and expand its loyal customer base.

Defining objectives and targeting for the brand awareness campaign

• Discussed with the client to understand their brand awareness objectives (increasing brand recognition, improving brand recall, etc.)
• Identified the target audience most likely to engage with the brand and become aware of the client’s products or services.

Configuring campaign parameters to optimize impressions and engagement

• Ads that encourage engagement and interaction with the brand
• Budget and scheduling to maximize brand reach and frequency
• Compelling ads that showcase unique value and encourage interest in the brand

Continuous monitoring and optimization of brand awareness performance

• Closely tracked key metrics such as reach, frequency, ad recall lift, and brand awareness lift
• Conducted data-driven optimizations to continuously improve brand awareness results
• Tested different ad elements (copy, images, video content) to identify the most effective combination for increasing brand recognition and recall