Successful Brand Awareness Campaign on Facebook and Instagram
A non-profit organization that helps people in Africa, the purpose of this campaign has been to increase their brand to bring as many people as possible who want to help.
- Client Plane Uganda
- Date 01 Feb 2024
- Services Facebook/Instagram Ads
- Budget $1,000+
Plane Uganda is a humanitarian activity that helps the poor in Uganda. The objective of our campaigns has been to increase our brand awareness through social networks, so that people can see what we do and join our cause. The initial results were quite satisfactory, with a very low cost for engagement and traffic.
Defining objectives and targeting for the brand awareness campaign
- Discussed with the client to understand their brand awareness objectives (increasing brand recognition, improving brand recall, etc.)
- Identified the target audience most likely to engage with the brand and become aware of the client’s products or services.
Configuring campaign parameters to optimize impressions and engagement
- Ads that encourage engagement and interaction with the brand
- Budget and scheduling to maximize brand reach and frequency
- Compelling ads that showcase unique value and encourage interest in the brand
Continuous monitoring and optimization of brand awareness performance
- Closely tracked key metrics such as reach, frequency, ad recall lift, and brand awareness lift
- Conducted data-driven optimizations to continuously improve brand awareness results
- Tested different ad elements (copy, images, video content) to identify the most effective combination for increasing brand recognition and recall
