Successful Brand Awareness, Traffic and Lead Generation Campaigns in Google Ads

ARIA BALLROOM offers dance lessons. The strategy on Google Adwords has been to increase brand awareness through Google, following various strategies such as traffic generation, lead generation, and brand awareness. This strategy has been pursued to have the opportunity to gain as many contacts as possible. We have had a total of 154 conversions, which include phone calls and emails, while spending only 945 euros on advertisements. The objective results have been achieved.

Defining objectives and targeting for the brand awareness campaign

• Discussed with the client to understand their brand awareness objectives (increasing brand recognition, improving brand recall, etc.)
• Identified the target audience most likely to engage with the brand and become aware of the client’s products or services.

Configuring campaign parameters to optimize impressions and engagement

• Ads that encourage engagement and interaction with the brand
• Budget and scheduling to maximize brand reach and frequency
• Compelling ads that showcase unique value and encourage interest in the brand

Continuous monitoring and optimization of brand awareness performance

• Closely tracked key metrics such as reach, frequency, ad recall lift, and brand awareness lift
• Conducted data-driven optimizations to continuously improve brand awareness results
• Tested different ad elements (copy, images, video content) to identify the most effective combination for increasing brand recognition and recall