Successful Lead Generation Campaign in Google Ads

TOTAL PASS is a tour guide agency in Mexico, where the objective of our Google AdWords campaigns is lead generation to attract as many interested contacts as possible for these services, aiming to receive emails, phone calls, or visits to our physical store. The results have been very high, including a significant number of phone calls, emails, and in-store visits.

Defining Objectives and Targeting for Lead Generation

• Discussed with the client to understand their objectives for lead generation, such as enhancing brand recognition and improving brand recall.
• Identified the target audience most likely to engage with the brand and become leads, increasing awareness of the client’s products or services.

Configuring Campaign Parameters to Optimize Reach and Engagement

• Ads that Encourage Engagement and Interaction with the Brand
• Budget and Scheduling to Maximize Reach and Frequency
• Compelling Ads that Showcase Unique Value and Encourage Interest in the Brand

Continuous Monitoring and Optimization of Lead Generation Performance

• Closely Tracked Key Metrics such as Reach, Frequency, Ad Recall Lift, and Brand Awareness Lift
• Conducted Data-Driven Optimizations to Continuously Improve Lead Generation Results
• Tested Different Ad Elements (Copy, Images, Video Content) to Identify the Most Effective Combination for Increasing Brand Recognition and Recall