Successful Engagement Campaign on LinkedIn

My Medic Eye is a platform and app for managing your health, which aimed to raise brand awareness on LinkedIn so that people would recognize this app. The strategy followed was user engagement, and the cost per result was low for this service category, at 0.81 euros per result, with a total expenditure of 840 euros, achieving 1032 engagements.

Defining Objectives and Targeting for Brand Awareness Campaigns

• Discussed with the client to understand their engagement objectives, such as increasing brand recognition and improving brand recall.
• Identified the target audience most likely to engage with the brand and become aware of the client’s products or services.

Configuring Campaign Parameters to Optimize Impressions and Engagement

• Ads that Encourage Engagement and Interaction with the Brand
• Budget and Scheduling to Maximize Brand Reach and Frequency
• Compelling Ads that Showcase Unique Value and Encourage Interest in the Brand

Continuous Monitoring and Optimization of Brand Awareness Performance

• Closely Tracked Key Metrics such as Reach, Frequency, Ad Recall Lift, and Brand Awareness Lift
• Conducted Data-Driven Optimizations to Continuously Improve Brand Awareness Results
• Tested Different Ad Elements (Copy, Images, Video Content) to Identify the Most Effective Combination for Increasing Brand Recognition and Recall.