Successful Purchases Campaign on Facebook and Instagram

KiddoWorld is a company that sells high-quality products for children. The objective of their marketing campaigns on Facebook Ads and Instagram is to increase sales (purchase).
The results for the last 1 month show:
Marketing spend: 1,400 (I assume in Euros), Number of sales generated: 43, Revenue from these sales: 11,300 (in the same currency as the spend), ROAS (Return on Ad Spend): 7.6
A ROAS of 7.6 means that for every 1 monetary unit spent on marketing, the company generated 7.6 units in revenue. So, the campaign has been very profitable.

Defining objectives and targeting for the conversion purchase campaign

• Discussed with the client to understand their purchase conversion objectives (increasing online sales, improving conversion rates, etc.
• Identified the target audience most likely to convert into customers and make purchases on the client’s e-commerce platform.

Configuring campaign parameters to optimize purchase conversion

• Selected ad types that encourage audience engagement and actions (product showcase ads, shop now ads, etc.)
• Set a dedicated budget and scheduling to maximize purchase conversion within the client’s constraints
• Created personalized and compelling ads that encourage the audience to make purchases on the client’s e-commerce platform

Continuous monitoring and optimization of purchase conversion performance

• Closely tracked key metrics such as cost per purchase (CPP), conversion rate, and average order value (AOV)
• Conducted data-driven optimizations to continuously improve purchase conversion results
• Tested different ad elements (copy, images, product showcases) to identify the most effective combination for driving sales on the client’s e-commerce platform