Successful Purchase Campaign for CHANCE FASHION

The “Chance Fashion” activity is an online store for selling various quality clothing items, which aims to sell products online through Facebook and Instagram platforms. The results are very satisfactory, where with a spend of 1,103 euros, we had a cost per purchase of 29 euros and a total conversion value of 81,000 euros, resulting in a ROAS (Return on Ad Spend) of 74. The client is very pleased with these results.

Defining objectives and targeting for the conversion purchase campaign

• Discussed with the client to understand their purchase conversion objectives (increasing online sales, improving conversion rates, etc.
• Identified the target audience most likely to convert into customers and make purchases on the client’s e-commerce platform.

Configuring campaign parameters to optimize purchase conversion

• Selected ad types that encourage audience engagement and actions (product showcase ads, shop now ads, etc.)
• Set a dedicated budget and scheduling to maximize purchase conversion within the client’s constraints.
• Created personalized and compelling ads that encourage the audience to make purchases on the client’s e-commerce platform.

Continuous monitoring and optimization of purchase conversion performance

• Closely tracked key metrics such as cost per purchase (CPP), conversion rate, and average order value (AOV)
• Conducted data-driven optimizations to continuously improve purchase conversion results.
• Tested different ad elements (copy, images, product showcases) to identify the most effective combination for driving sales on the client’s e-commerce platform.